Personal styling for men
Mobile app
UX & UI • Freelance • MVP exploration •
AI-supported workflow
Even if the service starts with a free trial – users are already sharing personal information and payment details. That creates a fragile moment. The product has to explain itself clearly, step by step, and make it obvious how to cancel at any time. Trust is built from the first screen – and from a process that feels clear and predictable.
Objectives
The client was building a premium personal styling service for busy professionals. They wanted to turn early research insights into a mobile prototype that could be tested with potential users.

My Role
  • Clarify and refine the user journey
  • Structure the core flows
  • Translate research into a usable product logic
  • Design a high-fidelity prototype in Figma

Process
  • Research review. I went through the existing benchmarking and interview notes to extract patterns and friction points.
  • UX structure. I reorganised the user journey to make decision-making clearer and more sequential.
  • Interaction design. I designed key flows – onboarding, wardrobe overview, styling suggestions, and stylist interaction.
  • Prototype. Built an interactive prototype that could simulate real use scenarios.

Validation
The prototype was later used for user testing conducted by the team. The sessions helped confirm the relevance of the main flows and highlighted areas for refinement.

Impact and Results
  • Delivered a testable prototype within a short time frame
  • Turned early research into a clear and structured user flow
  • Helped define the MVP scope
  • Created a solid base for usability testing and further iterations
Sourcin (LEx)
E-learning
UX & UI • Team project • AI-supported workflow •
Cross-functional team
Visuals are limited due to a non-disclosure agreement. More context can be provided upon request.
Access to real users was the biggest challenge. Hotjar helped us validate friction points and understand actual behaviour. By expanding the panel to potential biotech users, we clarified real use cases and grounded product decisions in evidence.

In this project, we applied the Double Diamond methodology, which allowed us to structure the process into two main phases: exploration and definition, followed by prototyping and testing.
Objectives
Improve navigation and access to information on the LEx platform in order to optimise user tracking and learning experience. The goal was to better understand how the platform was really used – and where friction was slowing users down.

My Role
  • Contributed to research design and execution
  • Structured insights into UX improvements
  • Designed and iterated wireframes and prototypes
  • Supported usability testing and solution refinement

Process
  • Observation and analysis of the current system: Stakeholder interviews, vision workshop, benchmarking, documentary and scientific research, ergonomic audit and mapping, eco-design evaluation
  • Synthesis and needs expression: Quantitative Survey and Proto-Personas, user Interviews and Personas, usage Observation (Hotjar), customer Journey Mapping
  • Ideation and Prototyping: Ideation through mind mapping and card sorting; low-fidelity wireframes, interactive prototype (Figma)
  • User Testing.

Validation
The prototype was tested with:
  • 8 regular users without specific expertise in biopharma – two tasks and two 5-second tests
  • 5 professionals from the biopharma field – three scenario-based tasks
Testing confirmed key friction points in navigation and highlighted gaps between assumed and real use cases.

Impact and Results
  • Identified and prioritised major navigation issues
  • Validated hypotheses about information architecture through behavioural data
  • Refined user journeys based on real platform usage
  • Simplified access to key features and learning paths
  • Grounded design decisions in observed behaviour rather than internal assumptions
GP Location TP
Business software
UX & UI • Freelance • End-to-end design •
Cross-functional team
Visuals are limited due to a non-disclosure agreement. More context can be provided upon request.
Objectives
A client, the head of a small public works equipment rental company, wanted to create software tailored to the needs of a growing team.

The goal was to design software better suited to the company’s specific needs, as existing solutions only partially addressed them. This led to frequent errors and made training new employees lengthy and complex.


Impact and Results
The software resolved issues related to frequent errors and reduced the time required to train new employees by providing a more intuitive solution. It replaced 2 software and automated previously manual work.
  • In this project, I applied the Design Thinking framework (d.school) combined with an Agile approach, which allowed the process to adapt to user needs at every stage. Here’s how the work was carried out in each phase:
Project Workflow

  • Empathy: analysis of existing software to identify major issues; observation of users in their work environment; user interviews to gather their needs and expectations
  • Definition of the problem and focus.
  • Ideation: Analysis of competing solutions to identify best practices, workshop with users to align on ideas.
  • Prototyping (Figma).
  • Testing: Regular testing with users to validate ergonomics and functionality; adaptation of the design based on user feedback and ongoing validation with the client.
AnyCommerce
Stock Transfer
UX & UI • End-to-end design • Cross-functional team
Visuals are limited due to a non-disclosure agreement. More context can be provided upon request.
Objectives
Provide clients with features enabling them to have an overview of stock levels and to quickly and easily transfer inventory between stores.


Impact and Results
In a context of limited resources and tight deadlines, I applied a Lean UX approach tailored to the company's Agile philosophy and specific needs. This method allowed me to maximize the impact of deliverables while reducing the time needed for validation and iterations.

Thanks to close collaboration between design, technical, and client teams, the solution was designed to precisely meet business needs. User feedback confirmed that the functionality achieved its goals by providing better stock visibility and simplifying transfers between stores.
  • By aligning Lean UX with Agile principles, I was able to:
    • Deliver quick iterations that provided value from the very first stages.
    • Work closely with design and technical teams to ensure a smooth iterative process.
    • Respond rapidly to feedback while keeping the user at the center of all decisions.
Project Workflow

  • Think: Analysis of existing data, rapid creation of a prototype based on this data
  • Do: Initial user testing, User interviews, Persona creation, Prototype improvement based on feedback
  • Verify: Design review, Tech review, Final iteration
AnyCommerce for Chronopost
POS & Back Office
UX & UI • Team design • Cross-functional team
Visuals are limited due to a non-disclosure agreement. More context can be provided upon request.
Objectives
The mission was to adapt the omnichannel platform AnyCommerce to meet the specific needs of Chronopost.
In addition to standard Point of Sale (POS) and back-office features, the platform had to be tailored to the business processes defined by the client.


Impact and Results
In collaboration with the team, ergonomic solutions were designed and adjusted through regular presentations to the client, ensuring better alignment between the developed interfaces and operational expectations.
  • In this project, the adopted methodology was centered on the specifications provided by the Product Owner (PO), who gathered requirements from the end client. My role involved:
    • Collaborating closely with the PO to understand functional requirements and translate them into effective UX & UI solutions.
    • Designing user interfaces while respecting defined constraints and objectives.
    • Participating in regular sessions with the client to present proposals and incorporate their feedback into subsequent iterations.
    • Ensuring consistency between client expectations and technical feasibility within the team.
Project Workflow

  • Client Needs
  • PO Specifications
  • UX & UI: Design, Demonstration and Feedback, Validation with the Client, Final Design