ObjectivesImprove navigation and access to information on the LEx platform in order to optimise user tracking and learning experience. The goal was to better understand how the platform was really used – and where friction was slowing users down.
My Role- Contributed to research design and execution
- Structured insights into UX improvements
- Designed and iterated wireframes and prototypes
- Supported usability testing and solution refinement
Process- Observation and analysis of the current system: Stakeholder interviews, vision workshop, benchmarking, documentary and scientific research, ergonomic audit and mapping, eco-design evaluation
- Synthesis and needs expression: Quantitative Survey and Proto-Personas, user Interviews and Personas, usage Observation (Hotjar), customer Journey Mapping
- Ideation and Prototyping: Ideation through mind mapping and card sorting; low-fidelity wireframes, interactive prototype (Figma)
- User Testing.
ValidationThe prototype was tested with:
- 8 regular users without specific expertise in biopharma – two tasks and two 5-second tests
- 5 professionals from the biopharma field – three scenario-based tasks
Testing confirmed key friction points in navigation and highlighted gaps between assumed and real use cases.
Impact and Results- Identified and prioritised major navigation issues
- Validated hypotheses about information architecture through behavioural data
- Refined user journeys based on real platform usage
- Simplified access to key features and learning paths
- Grounded design decisions in observed behaviour rather than internal assumptions