Personal styling for men
Mobile app
Mobile app
UX & UI • Freelance • MVP exploration •
AI-supported workflow
AI-supported workflow
Even if the service starts with a free trial – users are already sharing personal information and payment details. That creates a fragile moment. The product has to explain itself clearly, step by step, and make it obvious how to cancel at any time. Trust is built from the first screen – and from a process that feels clear and predictable.
Objectives
The client was building a premium personal styling service for busy professionals. They wanted to turn early research insights into a mobile prototype that could be tested with potential users.
My Role
Process
Validation
The prototype was later used for user testing conducted by the team. The sessions helped confirm the relevance of the main flows and highlighted areas for refinement.
Impact and Results
The client was building a premium personal styling service for busy professionals. They wanted to turn early research insights into a mobile prototype that could be tested with potential users.
My Role
- Clarify and refine the user journey
- Structure the core flows
- Translate research into a usable product logic
- Design a high-fidelity prototype in Figma
Process
- Research review. I went through the existing benchmarking and interview notes to extract patterns and friction points.
- UX structure. I reorganised the user journey to make decision-making clearer and more sequential.
- Interaction design. I designed key flows – onboarding, wardrobe overview, styling suggestions, and stylist interaction.
- Prototype. Built an interactive prototype that could simulate real use scenarios.
Validation
The prototype was later used for user testing conducted by the team. The sessions helped confirm the relevance of the main flows and highlighted areas for refinement.
Impact and Results
- Delivered a testable prototype within a short time frame
- Turned early research into a clear and structured user flow
- Helped define the MVP scope
- Created a solid base for usability testing and further iterations